Analyzing your competition helps you discover opportunity in the market. Visualize market share by competitor, dive into their strengths and weaknesses, elaborate on their products/services
The Automotive Industry is going through the same stress affecting any other Retail and Consumer companies, facing both a dramatic change in the customers' purchasing behaviour and a stress from new technologies and quick obsolescence of solutions. New trends like: Connected cars, self driving, demand for higher efficiency and green, car sharing and mobile apps involvement are creating stress for the OEM and their distributors, always looking for ways to win marketshare and competition. In parallel, these forces offer new opportunities for Solution Providers who MUST embrace the change in advance and support OEM and Distributors in their endeavour to increase their customers stickiness and experience, leveraging on multi channel sales and social media before fearing them. Current incumbent solutions, face both a strength due to their history, position and installed base as well as a drag in quickly reinventing their solution to provide innovation and help business growth. Competition to OD comes obviously from the top global brands as well as from a plethora of smaller local solutions well rooted and connected. Their installed base provides the vital strength to develop new solution but, at the same moment, requires smooth transition and lower cost of maintenance and migration - hence a drag to adopt new strategies and partnerships.
The strength of OneDealer is leveraging on the developed expertise in the past years to respond with innovation to the desires of the market. This include: simplicity, lower TCO, flexibility and scalability as well as interconnection with existing solutions to expand them and provide customers with a smoother transition. The decision of implementing the new solution on a stable and recognised platform like SAP Business One and SAP HANA gives both long term stability as well as faster response to the higher demanding market
The lean canvas pushes you to think about the most important aspects of your business, and help you create an action plan.
Strengths, Weaknesses, Opportunities, Threats.
The main difference btw OD and other competitors is our OmiChannel integrated view and Dealer Mobility others don’t have. If you think at Incadea they only provide a DMS, while OD starts from the MySite/Shop and Accounts to deal with the initial phase of conceiving the purchase of a new vehicle till the order. Then it is natively integrated with the DMS to manage the sales order and the aftersales services.
Also, OD is offering enhanced Analytics functionalities to manage the dealership business others don’t have again (e.g. we are already selling our Analytics on top of other Incadea installations
OD is the only solution available in a unique suite which integrates the four worlds of: Car, Car Producer, Car Dealer, Car Driver (have a look at my last mail of yesterday where I talked about the Connected Car scenario to Luis.
OD is the only “in memory technology” which is in the market for big data analytics SAP HANA.
Tailor-made! Developed for the needs of a dealership and nothing more!
Target is 30% less running cost (TCO)!
OD is the only solution available in a unique suite which integrates the four worlds of: Car, Car Producer, Car Dealer, Car Driver (have a look at my last mail of yesterday where I talked about the Connected Car scenario to Luis.
Developed from IT and dealership experts together with dealership experts
Software based on worldwide leading SAP HANA platform
Simple, easy to use, easy to learn
Workflow oriented, individual configurable and flexible
Developed for the presence and future world (cloud, big data) with no challenge to migrate old technology
Thanks to real time data collection from Customer’s connected car and analysis, the solution enables Dealers to suggest proactive maintenance, to offer dedicated promotions and innovative driving experience, and to promptly intervene in case of fault or downtime. Data can be subscribed from the Insurer Company to apply ‘pay-as-you-drive’ policies.
It helps Dealer to build better communication and stickiness with drivers and enables additional service/revenue opportunities.
From Customer perspective: proactive support functionalities help booking a car service with a simple click on their mobile. At the time of the car check-in, the Dealer has already available the detailed car history and status and all required services and spare parts needed to perform repairs and maintenance. The process shortens both booking and check time, as well as any vehicle downtime due to servicing.
From the Dealer perspective: it also helps balancing the repair workload and reducing spare part warehousing while improving end customer experience.
Brand loyality” and “brand identification”
OEMs can gain a much more efficient distribution and sales chain, ensuring competitiveness against their peers and make sure their network is providing better services and quicker response time. All in all it reflects in higher customer satisfaction and reduced complains, enhancing sales and profits.
Notice that the user story identifies who the user is, what he needs, and why he needs it.
